An online measurement company stated that the new Edge Browser is not very popular among Windows 10 users within the U.S. Statistics show only 12% of Windows 10 users are using Edge within U.S. Data shows that Google Chrome is the #1 Windows 10 browser.
When Windows 10 launched in July, the default browser Edge had a boost to about 16% but has rapidly decreased and currently sits at the 12% mark.
Quantcast, a San Francisco company, indicates that Chrome is the most used browser for Windows 10, with about 70% of users. They measure the web traffic across 100 million websites, mostly within the U.S., to provide their audience as well as advertisers with data of publisher and brands. Similar to other analytic vendors, Quantcast is able to detect the browser being used and the percentage based on visitor and page views.
Jackson Newhouse, a software engineer at Quantcast, stated that Microsoft Edge had failed to bump Chrome out of the top spot. He also said the 70% activity of Chrome users on Windows 10 was higher than on Windows 7, as well as Windows 8 platforms, where Chrome is used for roughly 63% of users on both platforms.
As Windows 10 has gained popularity, over 15% of Quantcast’s Windows traffic is due to the Edge. Firefox also has more user activity on Windows 10 than Edge has, while Internet Explorer accounts for about 5% of Windows 10 users. IE is meant as a backup alternative to Edge for navigating websites that were designed based on the IE browser.
The data provided by Quantcast mirrored that of other metrics companies tracking Edge and alternative browsers, such as Ireland’s StatCounter, and the Net Applications based in the U.S.
StatCounter’s latest data indicates Edge accounts for around 18% of Windows 10 users in the U.S. for September. Their global measures show Edge users at just under 16%.
Net Applications uses unique visits to track their user share, and they indicate that Edge was used by 36% of worldwide Windows 10 users in September. That has decreased to 29% in August.
There is a surprise that the Edge browser has not been used by more Windows 10 users, as it is the default browser out of the box, and until a user chooses otherwise is the default browser after an upgrade.
There are theories of Edge failing due to performance issues and its unfinished state as it lacks add-ons support. Microsoft has stated add-ons support will be added later this year, but others like Computerworld readers present fundamental complaints, such as finding it buggy, not working on certain sites, etc. Others said it was fast when it worked, however, because they were not able to copy and paste, they converted back to their old browser.
Microsoft’s support form seen major discussions of the lack of “Save as” function, in addition to freezing and issues with accessing sites. While new applications having issues is not anything new, it does make for a bad first impression, such as the evidence, provided by Quantcast shows.
Microsoft, as do other browser makers, strive to gain massive share numbers as it brings in more revenue from search advertising. While Edge and IE default to the Bing search engine, Firefox defaults to Yahoo and Chrome defaults to Google in North America.
The lack of traction Edge has on Windows 10 – as well as the decrease in IE usage likely caused by the requirements of upgrading from Windows 7 and 8 to IE11 before January 2016 – could mean less revenue for Bing.